Freedom First provides a wide range of banking services for people and businesses in the Roanoke, New River, and Shenandoah Valleys as well as throughout Central and Southwest Virginia. What sets us apart is that our shareholders are our members — which means that we put your interests first. That means fewer fees, better interest rates, and quality local service. We are headquartered locally, led by a volunteer Board of Directors representing our community, and we invest in our community through our Impact Banking programs. That's why you can rest assured that when you bank with us, your money stays here — where it matters. We are truly the place where people bank for good.